People who don’t wear boots often think that they are uncomfortable. “Aren’t they stiff and hard to wear?” At one time they were. Traditional riding boots were heavy and stiff and hard on your feet. Thanks to Ariat, that is no longer the case. In 1993 Beth Cross and Pam Parker decided that they wanted to make boots that felt good! They researched and planned and tried and crafted until they had found a way to design and make boots for both Western and English riders that were easy to wear. They basically took athletic shoe technology and married it with boots - genius. All that R&D gave way to ATS technology, Advanced Torque Stability.
A few years later they added Hexcel cushioning to their list of innovations, and later Cobalt. They are all about helping cushion the boot for a stable, yet comfortable, ride…or walk.
In addition to making boots for you and I to wear, Ariat is the official boot of the PBR and was a USEF Team Partner for the London Olympic games.
In the past 7 years, Ariat has added apparel their bag of tricks. First they started with belts, but soon added shirts and now they have a denim line as well. Too many professional riders to count wear their clothes and boots, and plenty of Country Music starts as well. I know Blake Shelton is a fan…and you know I am a fan of his (go team Blake!! #thevoice!!)